Content Creation and the Capture of Metadata: A Roundtable Discussion
Session #10
NDIIPP Annual Meeting
Thursday June 25, 2009
1:30 p.m. to 3:30 p.m.

Panelists:  David Riecks (Stock Artists Alliance), Steve Morris (North Carolina State University), Nan Rubin (Preserving Digital Public Television Project), John Spencer (BMS/Chace), Nancy Silver (Academy of Motion Picture Arts and Sciences), Carl Fleischhauer (Library of Congress), Johanna Bauman (ARTstor), Richard Anderson (ASMP)

Attendees: 14

Overview
•	The panel began with a general question regarding the state of metadata today.  The group agreed that the advances in equipment and programs have eased metadata creation. 
•	The panel then debated the issue of embedding metadata vs. external metadata associations.  For embedded metadata, corruption is an issue.  For external metadata, losing context is an issue.  The group thoughtfully weighted the pros and cons, but there was no conclusion to this issue during the meeting.
•	John Spencer and James Snyder (National Audio Visual Conservation Center) described their dynamic metadata processes and need for historical context.
•	The focus shifted from still photography to the standardization of sound recording metadata using ProTools.  Members of the panel have used ProTools with varying degrees of success, and some members have been working with Avid to resolve particular issues such as encryption.
•	Steve Morris explained the ongoing conflict between having full metadata and minimal metadata for geospatial content.  He explained that there are many tools to auto-create the metadata, and that the rest is either from organization templates or is manually-entered.  
•	Nancy Silver talked about the outstanding studio projects she knew of from a recent metadata symposium.  Based on the project requirements, she believes there is a critical need for information professionals and content wranglers at the helm rather than untrained staff.  
•	Nan Rubin walked the group through the PB Core standard for describing moving images.  She believes that this standard is useful for both presentation and archives and that there is significant support for this standard.  However, stations are facing resource challenges which will inevitably cause a lull in PB Core adaptation.
•	The group agreed that defining and employing a metadata workflow using available equipment/applications is crucial because it is time consuming to add metadata at a later point.  The group also agreed that metadata for distribution purposes varies from metadata needed for production/creation.  

Plans
•	There are no plans to report.

Action items 
•	There are no action items to report.